What to Look for in a Digital Marketing Partner and How to Choose an Agency

digital marketing agency

Hiring a digital marketing agency has many advantages, the most important of which are increasing your return on investment and giving you more time to focus on other aspects of running your business.


Hiring a digital marketing agency can help you accomplish many of your business’s objectives, including expanding your customer base, increasing product sales, and building brand recognition.


You should not take the decision to bring in outside help lightly.


How can you tell if a digital marketing partner is as amazing as they say they are when there are thousands of new digital companies appearing every day?


To ensure your company makes the best possible decision, this piece will teach you what to look for in a digital marketing partner.



Know Your Goals And Priorities



In the marketing world, most firms focus on little more than a couple of specializations. A lot of them provide comprehensive assistance, while some simply want to deal with tasks that pertain to their specific area of expertise.


So, before picking or teaming up with a digital marketing agency, you need to know what you want to accomplish. Some advice is as follows:


  • Identify specific outcomes you hope to achieve with your marketing efforts. Take, as an illustration, the case of a content marketing plan that is entirely controlled on your behalf.
  • Find out what you hope to accomplish with those results. To get the correct kind of visitors to your website.
  • Specify the final outcome you’re aiming for. An agency-managed website is an illustration.
  • When you have a firm grasp of these factors, you’ll be better able to communicate your needs to your marketing partner.


Find A Portfolio Of Prior Clientele


Smart businesses often boast about the prestigious clients they have worked with. It’s fine if you have no idea who your prior clients were (brownie points if you do). But if you can’t find any references or samples of their work, it can be a warning indicator.


Finding the most effective digital marketing agency in your sector requires you to have some evidence that their services have been successful for other companies in your sector.


However, it’s not easy to show off services like content marketing and search engine optimization. Therefore, niche agencies may not be able to showcase their work in a portfolio.


A list of satisfied customers or case studies is always a good indicator of a company’s competence.


Find A Digital Marketer With Industry Experience


Look for a marketing firm that has worked with businesses like yours in the past. They will understand the difficulties you have and will be able to help you create advertising campaigns that specifically target your niche market.


If you find a firm that has worked with others in your field before, be sure to inquire as to their level of success.


Has the firm worked on a similar campaign for, say, a plumber who wanted to enter a new market? How did that turn out?


An experienced marketing collaborator can help you avoid wasting time and resources on ineffective strategies.


Check Their Tools And Competence


Inquire as to whether or not the digital marketing agency you’re considering uses any specific tools to track metrics like website traffic, search engine optimization, project management, etc.


Here are some of the most sought-after resources from which you can gather information.


  • For search engine optimization and site traffic, use Google Analytics, Semrush, and Ahrefs.
  • For inbound advertising, try Hubspot or Marketo.
  • If you need social media analytics, try Sprout Social or Meltwater.
  • For customer relationship management, try either Salesforce or Hubspot.
  • Email marketing tools like MailChimp, Constant Contact, and Hubspot.


Your marketing agency partner should be able to explain the tools they’re not utilising and how they’ll benefit your company if they don’t use them themselves (maybe because they have their own unique technology that does these things).


To Share In Some Standard Services


By employing a wide range of promotional strategies aimed at drawing in your ideal clientele and growing your online presence, a competent digital marketing associate may help you boost your business’s bottom line.


Depending on the agency, you may receive any or all of the following.


Research in the Market


  • Gaining insight into your intended audience is essential before choosing a marketing strategy.
  • If you don’t know your target audience, any good advertising agency should be able to find out for you.
  • However, be wary of anyone who offers a “one size fits all” solution.


Marketing on Facebook


Paid ad management, including Facebook ads, is a service offered by several digital marketing agencies.


Due to Facebook’s massive user base and sophisticated targeting options, it is a great place for businesses of all sizes to promote their products and services (ROI).




Improving the articles’ search engine rankings is about more than just increasing “brand recognition” or page views. It’s not as simple as that.


If you can get your content to rank well, you’ll be able to reach potential customers at the perfect point in their buying process. While some firms focus only on search engine optimization (SEO), many others include this service in their portfolio.


Video Advertising


Viewers favour videos on YouTube over primetime television. Indeed, such is the appeal of video.


Since video marketing typically attracts a sizable demographic and fosters substantial audience engagement, it is an ideal medium for displaying adverts. Video advertisements can be targeted in a variety of ways, including by demographics, online behaviour, location, interest, YouTube channel, and more.


Marketers Use Content To Reach Audiences


With nothing more than a dedicated focus on content marketing, many enterprises now worth millions of dollars have been founded. Companies often state that all they have to do to generate marketing content is post a few blog entries weekly on their website.


Those who put money in the bank ahead of old-fashioned advertising know, however, that things are more nuanced than that.


Make sure your digital marketing agency is employing a wide range of content types, from infographics and blog posts to SEO writing and content analysis and social media promotion.


Instagram Advertisement


With over a billion monthly active users, eMarketer ranks Instagram as one of the top social media sites in the world. To keep up with the times and attract new customers, you must publish pertinent information.


If you’re trying to find new ways to promote your business, Instagram Stories is a great option.


Make sure your advertising firm is getting the most out of Instagram.


Internet Promotion via Electronic Mail


To acquire new customers, email is 40 times more effective than social media. In fact, when compared to other forms of digital marketing such as social media and direct mail, it has the best conversion rate (66%) of any channel.


Email marketing is widely used in the marketing industry since it is efficient and cheap.


As email automation has improved, it has become easier than ever for marketers to tailor their communications to each individual recipient. Putting a recipient’s name in the subject line isn’t the only way to make a message more personalised.


This type of targeted advertising is the most efficient method of appealing to both potential and existing clients. A good marketing partner is one that takes the time to learn about your target audience so they can tailor their communications to them.


Size matters


There could be as few as five people at a digital marketing firm, or as many as 500.

It will be easier to get in touch with the bosses of the projects at a smaller firm. The agency that will be handling your campaign with only five employees is not going to have the same level of expertise or access to cutting-edge tools as a larger firm.


A large firm with hundreds of employees might offer everything from film production to website design.


So, remember all of this when making your choice of a digital marketing associate.


Price model


Many people believe that digital marketing agencies provide one pricing for a marketing campaign or project, but then tack on a bunch of extra, unneeded services.


By the time you realise this, you’ll already be halfway through the project and out of options for funding.


A transparent pricing structure communicates trustworthiness and ethics, and it can aid in setting annual business and promotional goals.


Refrain from making guarantees that you can’t keep.


Do the benefits sound too good to be true? Many marketing companies make extravagant claims but fail to deliver.


Therefore, you should insist on evidence if a firm asserts that it can accomplish results that no one else can. Solicit a detailed plan outlining what sets them distinct from rivals.


Warning signs should be raised about any company that guarantees “bottom of the funnel” results.


In a typical sales funnel, visitors are at the top, followed by those who become leads, those who become marketing-qualified leads, those who become sales-qualified prospects, those who become opportunities, and finally, those who become customers.


The goal of most advertising campaigns is to increase the number of new customers, but there is no way for a company to ensure that it will succeed.


After all, there are much too many variables that could influence the numbers to draw any firm conclusions.


Your SEO company promising you first-page Google results is another red flag. There is no way to guarantee first-page ranks, especially in a short amount of time, due to the intricacy and individuality of SEO. Be sceptical of any company promising instantaneous benefits from SEO efforts.


Be wary of claims that promise you a constant flow of new customers because no amount of advertising can guarantee that.


Be sure you’re asking the proper ones.


The following questions should be asked to the remaining marketing agencies once you have restricted your selection.


Can we say that their procedures are cutting edge?


Updates to the following platforms are released frequently and can have a significant impact on the success with which you sell your product:


  • In Google’s algorithm
  • Banner Ads on Google
  • Propaganda from Microsoft
  • Tools for sending out mass emails
  • Ad networks and other search engines
  • Searching and ranking on Amazon
  • Systematized Online Social Interactions
  • Ad networks in social media


Find out if the digital marketing firm you’re considering is up-to-date on the latest trends and advances. To make sure they’re up-to-date on the latest trends and updates, it’s a good idea to choose a digital marketing agency that has a partnership with channel publishers like Google and Facebook.


Do they have a solid grasp of digital marketing and its many facets?


They need to be conversant in both the technical and on-page aspects of search engine optimization (both are different but equally important). The ability to promote using several channels, including link building, content marketing, email marketing, pay-per-click, social media, and more.


How dedicated are they to meeting deadlines?


Is there someone in charge of making sure everything gets done on time? How often, weekly, or monthly, will they have phone calls to catch up? If you don’t turn in your findings on time, will you be alerted of potential setbacks?


  • Meet the following criteria?
  • Is it possible for them to work continuously?
  • Is there sufficient knowledge and experience on hand?
  • Who is handling the tasks, in-house employees or third-parties?
  • Is their online standing positive?
  • Tell me about their complaint procedure.



To Sum It Up


Successful digital marketing requires a constant willingness to adapt. Check off each item on your digital marketing partner checklist before signing on the dotted line. The next step is for your marketing partner to convince you that they are the ideal choice to help you achieve your objectives.


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